• The patients or clients will be drawn initially and largely from the Wollongong and Illawarra region which has been identified as a medical desert in New South Wales.

• Given the demography of the region, the main types of customer will comprise:

- Young couples, with growing families
- Retirees, with ageing implications

• Both groups are heavy users of health and medical services.

• It can also be expected that, once word spreads about the quick and easy access to specialist services with all facilities at one site, Sydney residents will make use of the facility which is about one and a quarter hour’s drive south from the CBD.