Potential Marketshare for the Illawarra of 73.5 %

There are substantial outflows from the Illawarra region to metropolitan Sydney private hospitals because there is inadequate local private hospital supply. As of the 30th of June 2012 the Illawarra was 665 Beds in arrears.

  • 652 out of a total of 665 beds

  • At least 55,000 new homes in the area.

  • The local market comprises by number of people:

    • Wollongong increasing 32,000 to 234,000 by 2030

    • Kiama increasing by 8,500 to 23,900

    • Shellharbour increasing by 23,000 to 89,000

    • Shoalhaven increasing to 100,400

    • Kiama will increase by 1.7% annually

    • Shellharbour will increase by 1.5% annually

  • Most of the growth will come from:

    • Young families, with high fertility rates, resulting in demand for obstetrics, paediatrics and general practice

    • Retirees with ageing population profile and increased health needs, especially chronic disease management

    • Immigration

    • Institutional Medical Care (A Gaol is being developped in West Dapto)

  • Each group requires a higher proportion of medical services than does the rest of the population in what is effectively a recession-proof industry.